Hewlett Packard Enterprise

Concepts at the forefront of technology such as data, cloud storage and AI can be hard to represent visually – we rose to this challenge with this symbolisation of data as a swirling entity, coloured in the shades of green associated with computer tech.

Filming on location over cityscapes and warehouses gave us backdrops for the story told by our digital formation. Storyboarding played an essential role in elevating the action of the CGI into a narrative of connectivity and intelligence.

CLIENT: Hewlett Packard Enterprise

Chief Brand Officer: Marissa Freeman
Senior Brand Director: McKaela Doherty

Executive Creative Director: Matt McKay
Art Director: Eduardo “Dudu” Gomes
Executive Producer: Lauren Schneidmuller
Account Supervisor: Joey Hathaway-Perrin
Global Account Lead: Scott Herring

Executive Producer: Andrew Linsk
Senior Producer: Suzie Cimato

Director: Oriol Puig
Art Director: Laura Ibañez
Director of Photography: Nono Arruga
Photographer: Javier Pastor
Storyboard: Ignasi Moreno
Executive Producer: Chris Vulpi
Head of Production: Albert Garcia Vila
Senior Producer: Simon Bath
Producer Assistant: Katerina Mileva
Production Manager: Dani Molina
Production Producer: Cristina Moreno
Productipon Assistant: Aina Salarich


Art Director / 3D Lead Artist: Alex Martin
3D Lead Artist: Alberto Corpas
VFX Supervisor / 3D Lead Artist: Oriol Mayolas
3D Artist: Santi Muñoz
3D Artist: Ivan Costarosa
Modeler: Jordi Cerdà
3D FX Artist: Yigit Acik
3D FX Artist: Alejandro Echevarria
3D FX Artist: Dominic Plaza
After Effects Artist: Aleix Pitchar
3D Tracking: Konstantinos Pontikidis
Rotoscope: Gelarograce Studio
Editor: Miquel Alcoriza
Nuke Compositing: Roberto Garcia
Flame Artist: David Gomez
Matte Painter: Harry Wormald
Online Artist: Mikel Gomez
Colorist: Moncho Sánchez-Gómez
Photo Retouch: Haut Touch

Locations scouter: Eduard Gimenez
Casting: Luci Lenox
1st Assistant Director: Julieta Lasarte
Talent: Rosa Gubaira (5th Management)
Camera: Nono Arruga
Focus Puller: Xavi Morón
Camera Auxiliar: Nonna Serra
DIT: Carles Colom
Key Grip: David Arrés, Dani de Juan
Movi Operator: Xavi Guillen
Gaffer: Joan Planas
Art Direction: Bea Vallespin
Atrezzo: Marcos Sobreviela, Joseba Aimngeru
FX Technical Director: Marcos Díaz
Wardrobe Stylist: Paula López de Murillas
Make Up: Gina Ros
Photographer: Xavi Pastor
Photographer Assistant: Urko Linaza
Making of: Katy Mileva, Marie-Eve Ladouceur